immersive AUDI VR experience enables customers to configure dream car
Using a virtual reality headset, the AUDI ‘VR experience’ integrates digital technologies into automotive retail to enable customers to configure their preferred model. it showcases the four rings’ complete range of cars with customizable options, such as: colors, leathers, inlays and even infotainment systems. the new sales tool which will be introduced to dealerships by the end of 2015, ensures that the observer feels fully integrated within the scene by allowing them to virtually sit behind the wheel or check out the trunk.
To complete this fully immersed reality, customers are also provided with high-end bang & olufsen headphones to transmit a range of acoustics from the sound of doors closing to the noise from the advanced sound system. the automotive company aim to expand the possibilities of the technology in the future, through using it as a mobile solution rather than just at dealerships.
This is very clever. Expect to see heaps of companies starting to do things like this.