Nike and Neymar might have just shown us the future of virtual reality
To promote its new soccer cleats, Nike has made a virtual reality video of Brazilian soccer phenom Neymar scoring a goal for the national team (something he won’t actually be doing any time soon). Move the video around, and you’ll see Couthino backing up on a defender, and you can follow the arc that a soccer ball travels as Neymar rainbows around the opposition.
In the end, Neymar scores a pretty tame goal—especially by his standards—but you can watch tens of thousands of adoring virtual fans cheer the goal, as if you had been starting for Brazil. This promotional video hints at something potentially bigger than scoring for the Canarinho: The future of virtual reality—at least the near future of it—might be sitting in our pockets.