The future of humanity in an augmented reality world
2014 was pretty key in the overall scheme of things. Up to this point virtual reality and Oculus Rift has been gathering all the headlines. Google’s unsuccessful launch of Glass wearables significantly impacted on the augmented reality industry. The backlash has caused problems for companies trying to develop compelling AR experiences because the public thought that Google Glass was ‘AR’ and didn’t like it. Google are set to launch Glass V2 soon but it’s still a monocle wearable albeit with higher end frames but is still the wrong product for the marketplace. What’s really interesting is that Google invested $500 million into augmented reality start-up Magic Leap and I think this shows the real future of wearable AR and Google’s product roadmap.
This is a great article about we were heading in relation to augmented reality, so please check it out via the link below. AR isn’t being talked about enough.