Were Seriously Underestimating the Virtual-Reality Market
Virtual reality and augmented reality are about to become explosive growth markets. Within the last few years, we’ve seen a range of exciting prototypes, and significant investment from tech heavyweights like Microsoft and Google. And recently, a report by the digital M&A firm Digi-Capital predicted that the combined AR and VR industries could be worth $150 billion by 2020.
That’s a big number. To put in perspective, the entire global video game industry is worth just $93 billion. Given the hype around VR and AR, it’s easy to be skeptical of that prediction. But there are real fundamentals at play that could make $150 billion seem like a conservative estimate.
There’s some very big money to made in VR.