Why We’re Paying Close Attention to VR Trends
When virtual reality evolved a decade ago, the immersive multimedia platform best lent itself to the gaming industry for which it was initially developed. But today, in an age of exponential digital innovation, virtual reality has made a powerful impact across a variety of contexts.
In education, research and tourism, the interactive medium is being reframed as a compelling tool for storytelling, and an even more diverse range of industries are looking to integrate virtual experiences that engage customers in an entirely unique dimension. Fittingly, we see designers experiment with VR’s capabilities to tell a visually enticing and tangible narrative for a range of participants. For best-in-class examples of how brands, artists and organizations are harnessing VR, get the full report here.